Overview
The Kentucky Tourism, Arts and Heritage Cabinet (TAH) is dedicated to making Kentucky a welcoming place for everyone to visit, with a focus on tourism, the arts and sharing the commonwealth's unique heritage. TAH serves as Kentucky's top tourism agency, and collaborates with local tourism partners to coordinate tourism, arts and heritage efforts through legislation, tourism development and marketing outreach. Kentucky tourism is a multi-billion-dollar industry that brings millions of visitors to the commonwealth each year. As one of the state's largest economic generators, tourism drives economic growth in communities across all 120 Kentucky counties.
Under the leadership of Secretary Casebier, the TAH oversees the following agencies:
Our Mission
Our mission is to promote tourism opportunities, invest in businesses that attract tourists to Kentucky and support our state-owned tourist attractions. Our work helps create jobs, support education and boost the economy in communities across the state. We want Kentucky to appeal to people from here, around the country, and the world.
Vision
Our vision is for Kentucky to be a place where everyone enjoys a great quality of life, shaped by our authentic heritage and vibrant communities. We aspire to be a welcoming destination that celebrates our natural beauty, cultural richness, diversity and unique traditions; inviting people from around the world to experience and share in Kentucky's story.
Values
Promote Kentucky as an inclusive travel destination that welcomes visitors from all backgrounds and interests.
Support and promote Kentucky arts by helping artists, performers, and venues that show our state’s creative and diverse culture.
Protect Kentucky’s natural resources and state parks, while encouraging visitors to enjoy them responsibly.
Honor Kentucky’s history by remembering our past, celebrating today’s culture, and planning for future growth.
Goals
Grow Kentucky’s economy by supporting tourism in both rural and urban areas.
Work with partners at all levels to support tourism in every Kentucky county and strengthen local communities.
Teach Kentuckians about our state’s natural and cultural resources to inspire creativity and encourage jobs in tourism and hospitality.
Honor Kentucky’s history and heritage by promoting our diverse culture in all programs and services.
Build Kentucky’s brand as a unique, welcoming and unforgettable travel destination for generations to come.